La Araucanía has a large area available to grow European Hazelnut.
During the last 10 years it has shown a great expansion in the region.
Italy is currently the destination for 95% of European Hazelnut exports from Chile.
A significant characteristic of Chile, compared to the large worldwide producers is its location in the southern hemisphere, added to the country’s phytosanitary conditions and an important number of free trade agreements.
The first vineyards were planted in the region in the mid-nineties.
The grown area is of about 130 hectares, of different cold weather grape varieties, such as pinot noir, chardonnay, and sauvignon blanc.
Wines intended for a premium segment given their characteristics, among them being the climate at origin
This is the most southern region that has achieved continuity with a significant production.
This sector’s opportunities may be split into two areas:
- Adventure tourism and use of national parks
- Integrated operation of mountain tourism services
La Araucanía has five national parks, six national reserves and two natural monuments, equivalent to approximately 10% of the regional area; it also has several volcanoes, lakes, and rivers.
With different sites of geological interest, biodiversity, landscape, and cultural-historical aspects, it is possible to develop adventure tourism activities during the 365 days of the year, in addition to multiple mountain activities.
Technological Industry and software development
La Araucanía region has three features granting a competitive advantage in this market:
- The existence of an already institutionalized innovation ecosystem, driven at a domestic and regional level.
- The acknowledgment of a competitive performance in specific productive sectors, both at a domestic and regional level (agricultural industry, mining), benefitting technological suppliers of these industries.
- Time zone given its geographical location, which is attractive for some markets with regards other potential suppliers such as India or South Korea.
The region, mainly Temuco city, has a trained workforce for the development of this industry. The labor cost for this sector is approximately 25% lower than in the rest of the country.
Industrial pharmaceutical laboratories
The worldwide pharmaceutical market is growing, and this trend is expected to continue during the next few years.
In Chile, this market is characterized for operating under a free trade model.
The creation/installation of pharmaceutical laboratories in the region represents a business opportunity focused on industrial laboratories rendering services to key sectors.
Chile is the greatest fruit producer and exporter of the southern hemisphere and one of the worldwide leaders in the export of products such as cherries, blueberries and grapes.
La Araucanía has an advantageous soil and climate, allowing it to continue consolidating its share in production and export, particularly of blueberries, cherries, raspberries and cranberries or red blueberries.
There is a growth trend in the worldwide demand for these products, opening a space for producers to increase their capacity and for the entrance of new players, given the market’s attraction.
Sustainable aquaculture production
The aquaculture industry has a great potential, both locally and worldwide. It is estimated that by 2030, over 60% of fish for human consumption will be provided by aquaculture (GAA, Global Aquaculture Alliance).
La Araucanía has one of the most important freshwater reserves in Chile, covering 25% of the continental hydric resources in the country.
Introducing new technologies and processes aimed to strengthen sustainability of the initial links in the salmon production chain is one of the business opportunities.
Deli products, also known as specialist butcher, corresponds to production and marketing of meat products, mainly derived from pork, with preservation of meat through cooking, salting, smoking, maturing, or fermenting.
Encouragement, development and positioning opportunity for a production market already existing in the region, and room for the development of initiatives oriented to innovation in healthy and/or premium deli products.
Geothermal electric generation
La Araucanía region shows a competitive advantage given its six volcanic complexes in the territory, located in its mountain range area.
The use of non-conventional renewable energies is a national policy.
In 2019, 238 professionals of careers strategically related to this business opportunity obtained their diplomas. The labor cost of this industry is 18% lower compared to the rest of the country.